Content and Community Lead
Company: Rust-Oleum Corporation
Location: Vernon Hills
Posted on: May 17, 2022
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Job Description:
Vernon Hills, IL, United StatesAs our Content and Community Lead
you will work with a small internal team to produce social media
and digital copy, design social/digital graphics, analytics and
social listening reports to help grow brand awareness, followers
and engagement. This person will work directly with the Digital and
Social Media Strategist and Digital and Social Creative Producer to
plan, produce and execute paid and owned social and digital content
on an ongoing basis. This person will also coordinate with the
Social Care team as they monitor, moderate and manage a subset of
branded social media communities. Solving challenges is the very
foundation of who we are. After all, in the beginning, our founder,
sea captain Robert Fergusson, didn't particularly care about paint.
When he founded our company in 1921, he just wanted to keep his
ship intact and stumbled upon a valuable solution. Today, that
discovery is Rust-Oleum Corporation. The same passion that drove
the Captain to spend his next few years creating the world's first
rust-preventative paint still drives us today. When we see a
problem, we work diligently until we've perfected a solution, which
has led to some of the most cutting edge, durable and innovative
products in the industry. Our creative and talented team of over
2000 people across every corner of the world, help us remain the
global leader in protective paints and coatings for both home and
industry. Here's what you can expect every day: Content Creation
Embedded member of the brand team regularly attending and actively
participating in key meetings; actively executing and reporting on
tactics to support brand priorities Collaborates with
videographer/photographer to create engaging social media content
supporting key growth objectives for the brand Owns the copywriting
and content publishing process for branded social and digital
channels including but not limited to Facebook, Instagram, Youtube,
Tik-Tok, Web, and eCommerce Works with internal teams to source
owned photography and videos; networks with consumers and
influencers to source earned videography, photography and user
generated content Designs graphics for social posts, eCommerce and
web pages Schedules and publishes social posts as well as digital
content and maintains an organized social/digital content calendar
capturing activity across channels Community Management Manages
multiple social media platforms on behalf of brand with support of
the social care team by monitoring and moderating conversation,
responding to consumers with pre-approved language and escalating
issues internally to the appropriate team members to ensure they
are acted upon and addressed in a timely manner Reporting Assists
Digital and Social Media Strategist with conducting social
listening exercises, analyzing content performance and preparing
reports on trends, insights and opportunities Responsibilities:
Bachelor's Degree in communications, journalism, marketing, or
related field 1 -3 years of professional experience writing for
social or digital channels in a content creation role (consumer
goods experience preferred) Excellent writing skills Excellent
research and outreach skills Self-starter with the ability to work
independently Active listener, a critical thinker and a problem
solver Pays extreme attention to detail Strong people skills -must
possess the ability to build effective working relationships Strong
communication and time-management skills Sprinklr or other social
media management system experience preferred PC proficient in
Microsoft Office programs, especially Excel Basic analytical skills
preferred Knowledge of social media best practices for brands a
plus Rust-Oleum is an equal opportunity employer. Employment
selection and related decisions are made without regard to sex,
race, age, disability, religion, national origin, color, or any
other protected class. LI19Job Identification: 2430Job Category:
MarketingPosting Date: 2022-05-13Degree Level: Bachelor's DegreeJob
Schedule: Full timeJob Shift: DayPosting Date:
2022-05-13PI175573024
Keywords: Rust-Oleum Corporation, Arlington Heights , Content and Community Lead, Other , Vernon Hills, Illinois
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