Content and Community Lead
Company: Rust-Oleum Corporation
Location: Vernon Hills
Posted on: May 12, 2022
Job Description:
Vernon Hills, IL, United StatesAs our Content and Community Lead
you will work with a small internal team to produce social media
and digital copy, design social/digital graphics, analytics and
social listening reports to help grow brand awareness, followers
and engagement. This person will work directly with the Digital and
Social Media Strategist and Digital and Social Creative Producer to
plan, produce and execute paid and owned social and digital content
on an ongoing basis. This person will also coordinate with the
Social Care team as they monitor, moderate and manage a subset of
branded social media communities. Solving challenges is the very
foundation of who we are. After all, in the beginning, our founder,
sea captain Robert Fergusson, didn't particularly care about paint.
When he founded our company in 1921, he just wanted to keep his
ship intact and stumbled upon a valuable solution. Today, that
discovery is Rust-Oleum Corporation. The same passion that drove
the Captain to spend his next few years creating the world's first
rust-preventative paint still drives us today. When we see a
problem, we work diligently until we've perfected a solution, which
has led to some of the most cutting edge, durable and innovative
products in the industry. Our creative and talented team of over
2000 people across every corner of the world, help us remain the
global leader in protective paints and coatings for both home and
industry. Here's what you can expect every day: Content
Creation
- Embedded member of the brand team regularly attending and
actively participating in key meetings; actively executing and
reporting on tactics to support brand priorities
- Collaborates with videographer/photographer to create engaging
social media content supporting key growth objectives for the
brand
- Owns the copywriting and content publishing process for branded
social and digital channels including but not limited to Facebook,
Instagram, Youtube, Tik-Tok, Web, and eCommerce
- Works with internal teams to source owned photography and
videos; networks with consumers and influencers to source earned
videography, photography and user generated content
- Designs graphics for social posts, eCommerce and web pages
- Schedules and publishes social posts as well as digital content
and maintains an organized social/digital content calendar
capturing activity across channels Community Management
- Manages multiple social media platforms on behalf of brand with
support of the social care team by monitoring and moderating
conversation, responding to consumers with pre-approved language
and escalating issues internally to the appropriate team members to
ensure they are acted upon and addressed in a timely manner
Reporting
- Assists Digital and Social Media Strategist with conducting
social listening exercises, analyzing content performance and
preparing reports on trends, insights and opportunities
Responsibilities:
- Bachelor's Degree in communications, journalism, marketing, or
related field
- 1 -3 years of professional experience writing for social or
digital channels in a content creation role (consumer goods
experience preferred)
- Excellent writing skills
- Excellent research and outreach skills
- Self-starter with the ability to work independently
- Active listener, a critical thinker and a problem solver
- Pays extreme attention to detail
- Strong people skills -must possess the ability to build
effective working relationships
- Strong communication and time-management skills
- Sprinklr or other social media management system experience
preferred
- PC proficient in Microsoft Office programs, especially
Excel
- Basic analytical skills preferred
- Knowledge of social media best practices for brands a plus
Rust-Oleum is an equal opportunity employer. Employment selection
and related decisions are made without regard to sex, race, age,
disability, religion, national origin, color, or any other
protected class. LI19Job Identification: 2430Job Category:
MarketingPosting Date: 2022-04-07Degree Level: Bachelor's DegreeJob
Schedule: Full timeJob Shift: DayPosting Date:
2022-04-07PI175571724
Keywords: Rust-Oleum Corporation, Arlington Heights , Content and Community Lead, Other , Vernon Hills, Illinois
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