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Sr Manager, Product Communications

Company: Horizon Pharma
Location: Deerfield
Posted on: June 8, 2021

Job Description:

Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Position Summary:

The senior manager, product communications, will manage the development and implementation of communications initiatives supporting Horizon's medicine for neuromyelitis optica spectrum disorder (NMOSD), which is a rare neuroinflammatory autoimmune disease that attacks the optic nerve, spinal cord and brain stem. Responsibilities include working closely with the director, product communications - as well as across functions (e.g. marketing, advocacy, medical, clinical) - to educate patients, caregivers and healthcare professionals about the disease and Horizon's medicine.

Responsibilities:

  • Develop and implement communications strategies that support brand objectives in collaboration with the commercial, medical and advocacy teams.
  • Foster community engagement and connection to NMOSD related resources, support and information through social media, including:
  • Facebook page about NMOSD
  • Social media content creation/curation, community management
  • Social video content
  • Influencer mapping and engagement
  • Analyze social media performance to optimize programs and ongoing content

  • Work closely with the publications team to stay on top of upcoming data publications and presentations at medical congresses and drive the promotional plan, including press releases, social media tactics and media outreach.
  • Partner with the patient advocacy team on communications initiatives that drive both Horizon and our advocacy partners' goals
  • Identify opportunities to amplify events or programs, incorporate patient voices and maximize reach within communities
  • Manage the development of multimedia content elevating patient stories; direct agency development of content and manage multiple layers of review and distribution.
  • Craft FAQs, press releases, presentations, and develop communications materials in support of brand initiatives, programs and events for both internal and external audiences as appropriate.
  • Lead the development of stories and pitches for media outreach; manage and guide external agencies around appropriate media pitches, spokespeople and message training.
  • Collaborate with corporate communications team to integrate brand-related initiatives into corporate communications efforts, such as:
  • Employee communications, including employee intranet site
  • External communications, including HorizonTherapeutics.com and several social media platforms
  • Create messaging and response documents anticipating and addressing crisis and issues.
  • Ensure product marketing content is aligned with the organization's brand and formatted to drive positive customer behavior.

Qualifications and Skills Required:

  • Bachelor's degree in communications, journalism, public relations or related field required.
  • 6-8 years of experience in a pharma/healthcare communications or public relations role.
  • Advanced knowledge and experience in social media, including Facebook community management and strategy.
  • Demonstrated pharma/healthcare social media strategy and execution experience.
  • Able to manage multiple priorities, establishing and maintaining effective and efficient channels of communication with new media and opinion leaders.
  • Experience managing contractors and external agencies.
  • Self-motivated with outstanding interpersonal, team, and collaboration skills.
  • Innovative thinker with a track record for translating strategic thinking into action-oriented plans and developing/implementing new creative initiatives.
  • Proven ability to translate complex data into consumer-facing messages and materials.
  • Proven written and verbal communication skills aimed at executives and a variety of audiences.
  • Working knowledge of Microsoft Office suite (Word, PowerPoint, Excel).
  • Industry experience (either public relations agency or in-house biotechnology pharmaceutical company) strongly preferred.
  • Requires approximately 20% travel, including some overnight and weekend commitments.

Horizon Core Values & Competencies:

Growth

  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent

Accountability

  • Drives Results
  • Ensures Accountability
  • Decision Quality

Transparency

  • Courage
  • Collaboration
  • Instills Trust

Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.

Keywords: Horizon Pharma, Arlington Heights , Sr Manager, Product Communications, Other , Deerfield, Illinois

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