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Trade Marketing Manager

Company: Rust-Oleum
Location: Vernon Hills
Posted on: May 27, 2023

Job Description:

Job Description
As our Trade Marketing Manager, you will develop promotional plans to build out the branding strategy that will help our paint channel hit sales quotas. Every day is a little different as you build our strategic promotional plan while also handling questions from the sales team, finance, and customers. We're the people our teams rely on for answers. To thrive in this role you should have experience with Outside Sales growing a territory or product line and using SAP, Excel and Powerpoint to deliver updates to accounts. Our hybrid work environment includes two (2) remote days/week.
As our Trade Marketing Manager, you can expect:

  • Lead programs and promotions development and management for the Paint Channel of distribution. Designed to drive sales and strengthen Rust-Oleum's market position. Lead the idea generation and recommendations, identifying sales opportunities and develop plans to execute To include:
    • Conducting pre-promotional financial analysis to determine the viability of promotions.
    • Program and promotion document creation including sell sheets and working with the Pricing team on system compatibility and promotional code assignment.
    • Distribution to sales via e-mail and the Sales Support Center, posting and maintaining documentation.
    • Conduct post-promotion analysis to determine the success of the promotion.
    • Primary Trade Marketing contact for the Paint Channel Sales teams Area Managers.
      • Acting as the liaison between Sales and the Marketing teams including Brand, Integrated Communications and Trade Marketing.
      • Driving sales while facilitating the Brand strategies within these channels of distribution. Being responsive to sales and customer trade marketing needs always maintaining high level of customer intimacy.
      • Management and tracking of special pricing requests for the paint channel
      • Analyze and review with management special promotional pricing requests relate to trade show activities, advertising and other promotional opportunities.
        • Work with Manager to analyze and approve special job quotes and other pricing requests.
        • Logging and tracking approved pricing to ensure a record of agreements and to maintain level pricing standards among accounts and channels of distribution.
        • Establish month communication call with zone managers and provide updates on projects related to the channel
        • Trade Show Support and Management Required Experience:
          • BA/BS degree in Marketing or business emphasis preferred
          • 5-10 years experience in Marketing and/or Sales related fields preferred
          • Experience with consumer products, paint industry is a plus
          • Ability to perform financial analysis
          • Shows flexibility as well as the prioritization and organizational skills needed to work accurately in a fast-paced environment.
          • Strong project management skills, with the ability to manage multiple tasks and proven ability to meet deadlines.
          • Strong computer skills including Outlook, Word, Excel, PowerPoint
          • Limited overnight travel will be required.
            Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

Keywords: Rust-Oleum, Arlington Heights , Trade Marketing Manager, Executive , Vernon Hills, Illinois

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