Manager / Senior Product Manager, Patient Engagement Marketing

Company: Horizon Therapeutics
Location: Vernon Hills
Posted on: March 20, 2023

Job Description:

Job Description:

At Horizon Therapeutics, we define success by the number of lives touched, lives changed, and lives saved. Our global biotechnology company is made up of agile, out-of-the-box thinkers with a focus on delivering breakthrough medicines to those living with rare, autoimmune, and severe inflammatory diseases. This is the heart of our global mission. Start a career that enables you to live up to your potential and help others live up to theirs. Join us. The exceptional support we provide patients and communities equally extends to our employees. We offer industry-leading and award-winning benefits, compensation and rewards programs that positively impact all areas of our employees' personal and professional lives. Position Summary: This position will manage enterprise-level patient programs and collateral development in support of Patient Services' goal of assisting patients with medication initiation, adherence and compliance. This position will also be responsible for maintaining Patient Services' brand positioning and messaging, ensuring content is consistently represented across all brands.Responsibilities:Develop and manage patient pull-through and adherence patient programs designed to motivate and drive behavior change (e.g., eCRM programs, digital engagement tools, etc).Develop content to maintain and evolve the Patient Services brand identity and core messages, driving consistency in how support programs are positioned and discussed internally and externally.Work closely with brand marketing teams to develop and integrate the patient services narrative into the brand narrative.Support the development and ongoing maintenance of the Patient Services external-facing website content, features and functionality.Drive awareness and engagement of the Horizon By Your Side Patient Services offering through owned, earned and paid media opportunities (within compliant guidelines).Develop and integrate materials into the Patient Services patient engagement framework enriching how Patient Access Liaisons (PALs) work with patients in support of initiation, adherence and compliance (including internal training, external patient education and CRM).Engage externally to understand patient services marketing best practices keeping Horizon at the forefront of the industry.Define, monitor and report on KPIs related to patient services marketing programs.Collaborate with patient engagement director and patient services to develop strategic marketing plans as input into the brand-specific annual planning process.Manage budget, evaluate cost effectiveness of spend and ensure appropriate allocation of resources.Work closely, with regulatory, legal and medical affairs on program and content development and to manage tactics through the PRC process.Understand Salesforce.com Cloud and how to leverage and integrate components to meet internal and external customer needs.Demonstrate strong project management capabilities.Demonstrate strong leadership skills to manage agency relationships and agency deliverables.Have a documented history of success that supports ability to collaborate broadly and demonstrate influence without authority.Qualifications and Skills Required:Bachelor's degree in business or related field. MBA a plus1+ years of relevant work experience managing patient or consumer marketing projects preferred3+ years of marketing experience required with a preference for relevant healthcare marketing and/or pharmaceutical/advertising/communications agency experienceExperience with digital and CRM marketing channels to drive initiation, adherence and complianceExpertise working across multiple projects and managing multiple external vendorsRequires approximately 10-15% travel, including some overnight and weekend commitmentsStrong planning, project management, communication, and organization skillsTeam-oriented attitude with demonstrated success as a valued colleague within a cross-functional teamExperienced in managing tactics through the regulatory approval processProficient in Microsoft OfficeProfessional, proactive demeanorStrong interpersonal skillsExcellent written and verbal communication skillsOur ValuesTransparency: We value collaboration. Trusting teach other and tackling tough challenges can make a powerful difference.Accountability: We do what's right for our patient communities through quality decisions and owning our successes and failures.Growth: We fiercely innovate and evolve to better ourselves, our communities and our patients.These three values come to life through our five Leadership Expectations that apply to all Horizon employeesEnterprise Mindset: Look beyond one's team, brand or function to see the broader company and external perspectiveExhibit Intellectual Curiosity: Seek to understand what you do not know; ask the right questions of the right people and sourcesEnsure Accountability and Courage: Step up to address difficult issues and hold self and others accountable to commitmentsEmbrace Diverse Perspectives: Welcome others with a respectful attitude; integrate diverse perspectives into ways of workingDevelop Talent: Provide feedback, coaching and mentorship to help others be more effective in their roleAt Horizon, we know that disease does not discriminate. We embrace the bold ideas of one another, foster a sense of belonging, and value inclusion. We attract and develop diverse talent because we believe that when people from different backgrounds and life experiences come together, we make lives better. Horizon intends that all qualified applications are given equal opportunity, and that selection decisions be based on job-related factors. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristics protected by law.

Keywords: Horizon Therapeutics, Arlington Heights , Manager / Senior Product Manager, Patient Engagement Marketing, Executive , Vernon Hills, Illinois