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Digital and Social Media Strategist/Manager

Company: Rust-Oleum Corporation
Location: Vernon Hills
Posted on: March 18, 2023

Job Description:

Vernon Hills, IL, United StatesAs our Digital and Social Media Strategist you will generate awareness and drive growth for the brand by developing and implementing social media and digital marketing strategies, advertising campaigns and always-on content plans. They work with a small internal team to produce videos and photography, copy, social/digital graphics, plan and execute tactics to drive follower growth and brand engagement, and prepare analytics and social listening reports. Our hybrid work environment includes two (2) remote days/week . Here is what you can expect: Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc. Collaborates with videographer/photographer and copywriter to create engaging social media content supporting key growth objectives for the brand Communicates monthly production plans and content calendars to internal stakeholders Proactively seeks out low risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and works with a small internal team to quickly act on those opportunities Collaborates with internal teams to support sponsorship programs, events and ad campaigns based on business objectives. Collaborates with PR and advertising team and represents brand at events. Networks with micro-influencers online and in person at events Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities Manages, mentors, and develops two direct reports Responsibilities: Bachelors Degree in Communications, Public Relations or related field 3 + years of social media experience in an agency or corporate environment (consumer goods experience preferred) Proven experience using social media channels, tools, techniques and best practices for business is an absolute must Experience with Sprinklr or other social media management platforms is a plus Demonstrated ability and desire to proactively identify, understand and communicate significant opportunities, findings, issues or concerns to leadership and fellow associates a must Experience analyzing social analytics and listening data Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus Proficient in Microsoft Office programs Excellent writing skills Excellent digital research and communication skills Proactive, go-getter attitude --not afraid to take on new challenges and projects Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines Active listener, a critical thinker and a problem solver Pays extreme attention to detail Team player and collaborator Strong personal, communication and time-management skills Willing to go the extra mile to get the job done Resourceful, self-starter with the ability to work independently Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class. LI19Job Identification: 2431Job Category: MarketingPosting Date: 2023-02-03Degree Level: Bachelor's DegreeJob Schedule: Full timeJob Shift: DayPosting Date: 2023-02-03PI206847596

Keywords: Rust-Oleum Corporation, Arlington Heights , Digital and Social Media Strategist/Manager, Executive , Vernon Hills, Illinois

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