Associate Director, HCP Marketing - Migraine - Remote Opportunity
Company: Disability Solutions
Location: Deerfield
Posted on: March 17, 2023
Job Description:
Do you want to join a team where the mission is meaningful, the
challenges are complex, and you can directly see the results of
your hard work? At Lundbeck, we are tirelessly dedicated to
restoring brain health, so every person can be their best. Inspired
and driven by our purpose, we are the only global biopharmaceutical
company focused solely on brain diseases. We have a robust and
innovative pipeline, bringing forward transformative therapies to
address unmet needs in neurology and psychiatry. Join us on our
journey of growth!This is a remote opportunity. Open to candidates
anywhere in the greater United StatesSUMMARY: The Associate
Director, Marketing will lead the execution of HCP marketing
activities as it relates to pulling through the HCP strategy for
Vyepti. This individual will also drive brand execution and
performance across key HCP marketing work streams within the team,
in collaboration with cross-functional partners, and through his or
her own projects. This individual will have overall accountability
for translating brand strategy into tactical planning in a highly
competitive new product environment. The individual will
potentially lead one direct report with responsibility for their
development through performance management, individual development
plans and growth of their marketing capabilities. ESSENTIAL
FUNCTIONS: People Leadership
- Potentially manage a small team, overseeing their work and
tactical execution
- Lead, manage, coach and motivate direct report(s)
- Drive alignment within the marketing team, the review process
and communication between team members HCP Marketing Strategy
Support
- Develop a deep understanding of HCP audiences and leverage
market research to inform strategic and tactical plans
- Proactively consider and identify new programs/initiatives to
challenge the team's thinking and raise the level of
performance
- Work collaboratively with direct report(s), customer experience
team, cross-functional teams, to implement and monitor performance
of tactics HCP Marketing Execution
- Drive pull-through and execution of brand HCP strategy
utilizing sound marketing principles, analytics and available
market research
- Responsible for oversight of the HCP AOR and overall HCP agency
coordination
- Creates and draws actionable insights from HCP market research
plan
- Works with peers, leadership and finance to manage HCP brand
marketing budget
- Work closely with manager to create a tactical plan and budget
that will allow for execution of the annual brand strategy
- Develop marketing collateral (personal and non-personal) in
alignment with brand objectives
- Work with manager to lead the annual HCP brand planning
process, including development of HCP related objectives and
measures
- Supports/influences vendor selection and management of vendors
for HCP marketing
- Track and monitor key performance indicators
- Ensure all marketing projects are compliant and have obtained
necessary approvals through the appropriate medical, legal, and
regulatory process Cross-Functional Collaboration and Influence
- Effectively implement promotional materials and programs by
supporting sales training and the field organization
- Collaborate with sales leadership, sales training and the sales
teams, as well as other cross-functional groups, to communicate
brand strategies, ensure all groups are aligned with the brand
critical success factors, and monitor the progress of the
brand
- Partner with medical, legal and regulatory affairs, customer
experience and consumer teams, corporate communications to
communicate reasons for strategic and tactical plans obtain concept
buy-in before developing a new initiative, and working
collaboratively to successfully launch initiatives REQUIRED
EDUCATION, EXPERIENCE and SKILLS:
- Accredited Bachelor's Degree
- 8+ years sales, marketing or other relevant commercial or
analytical experience
- 4+ years pharmaceutical/medical/healthcare product brand
marketing or other pharmaceutical/medical/healthcare product
commercial leadership experience, including prior experience
Marketing to HCPs
- Proven ability to be agile and pivot approach and/or thinking
quickly as needed
- Excellent communication, presentation, and interpersonal
skills
- Strong leadership skills as well as having the ability to work
independently with minimal direction
- Proven ability to influence and align others to drive brand
prioritization
- Strong knowledge of, and experience with managing operational
budgets and plans
- The Company requires all employees to be fully vaccinated
against COVID-19 as a condition of employment. Newly hired
employees must be fully vaccinated against COVID-19 and provide
proof upon hire, or request a medical or religious accommodation.
PREFERRED EDUCATION, EXPERIENCE AND SKILLS:
- MBA or master's degree
- People leadership experience with direct reports in pharma
marketing, sales, or commercial function
- Experience and knowledge of U.S. marketing and brand
management
- Infusion sales or marketing experience where various sites of
care are utilized (i.e. in-office infusions, ASOCs, home infusion,
etc....)
- Neurology, pain and/or migraine experience
- Product launch or indication expansion experience particularly
in a crowded therapeutic category
- Experience managing performance of an in-market, promoted
brand
- Background in biosciences as demonstrated on the job or through
educational training
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations
associated with promotion and industry-supported scientific
education activities TRAVEL:
- Willingness/Ability to travel approximately 30% domestically;
international travel may be required The range displayed is a
national range, and if selected for this role, may vary based on
various factors such as the candidate's geographical location,
qualifications, skills, competencies and proficiency for the role.
Salary Pay Range: $150,000 - $200,000 and eligibility for a 20%
bonus target based on company and individual performance, and
eligibility to participate in the company's long-term incentive
plan. Additional benefits for this position include flexible paid
time off (PTO), health benefits to include Medical, Dental and
Vision and company match 401k. Additional benefits information can
be found on our site .#LI-LM1#LI-Remote Why LundbeckLundbeck is
unique from other biopharmaceutical companies in that we are 70
percent owned by a research-focused foundation. We have a deep
heritage of discovery and have brought breakthrough therapies to
millions of people across the globe. And we're just getting
started! Our success is driven by our great people and inclusive
culture, which is guided by our beliefs of being Patient-Driven,
Courageous, Ambitious, Passionate & Responsible. Are you ready to
make an impact, one patient at a time?Lundbeck offers a robust and
comprehensive benefits package to help employees live well and
protect their health, family, and everyday life. Information
regarding our benefit offering can be found on the U.S. career site
.Lundbeck is committed to working with and providing reasonable
accommodations to disabled veterans and other individuals with
disabilities during our employment application process. If, because
of a disability, you need a reasonable accommodation for any part
of the application process, please visit the U.S. career site .
Lundbeck is proud to be an equal opportunity workplace and is an
affirmative action employer. We are committed to equal employment
opportunity regardless of race, color, religion, sex, sexual
orientation, gender identity, age, national origin, disability,
protected veteran status, and any other characteristic protected by
law, rule, or regulation. Lundbeck participates in E-Verify . About
LundbeckTirelessly dedicated to restoring brain health, so every
person can be their bestWith too many people living with brain
diseases around the world, our purpose couldn't be more important
or more worth striving for. Every day we work tirelessly to change
the outcome for these people. We are a community of specialists
fiercely dedicated to restoring brain health, drawing on, and
embracing, the uniqueness of every employee.Our global footprintOur
approximately 5,300 employees in more than 50 countries are engaged
across the entire value chain throughout research, development,
production, marketing, and sales. Our research programs tackle some
of the most complex challenges in neuroscience, and our pipeline is
focused on bringing forward transformative treatments for brain
diseases for which there are few, if any therapeutic options. We
have research facilitiesin Denmark and the United States, and our
production facilities are located in Denmark, France and Italy.
Lundbeck generated revenue of DKK 16.3 billion in 2021(EUR
2.2billion; USD 2.6billion). For additional information, we
encourage you to visit our corporate website
www.lundbeck.com/global , and connect with us on Instagram
@h_lundbeck , Twitter @Lundbeck and via LinkedIn
.DisabilitySolutions
Keywords: Disability Solutions, Arlington Heights , Associate Director, HCP Marketing - Migraine - Remote Opportunity, Executive , Deerfield, Illinois
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