Product Manager - Interior Restoration
Company: Rust Oleum Corporation
Location: Vernon Hills
Posted on: March 16, 2023
Job Description:
Vernon Hills, IL, United States JOB PURPOSE: The Product Manager
is responsible for the broad set of strategic activities involved
in developing and managing a winning product portfolio in their
assigned product line(s) while also laying out the pricing and GTM
strategy across the organization. This position will develop brand
strategy, new product innovation roadmaps, and other initiatives to
create sustainable competitive advantage and profitable growth at
10%+ CAGR or 3X market growth (whichever is greater). This position
is part of the Product Management team and works in close
collaboration with the Product Operations and Project Management
functions within that team. This position reports to Director,
Product Management (Platform). RESPONSIBILITIES
- Subject Matter Expert on assigned product line(s), with deep
understanding of the product, chemistry, users, customer
requirements and emerging trends
- Drive Strategic Planning Process
- Create the 3-to-5-year strategic product plan that translates
into actionable 0-2 year functional, business and marketing
plans
- Assist sales and finance functions with annual budget
processes
- Perform strategic periodic reviews of the product line
analyzing it from a financial, market, competitor and user
perspective
- Identify initiatives for revenue growth and margin expansion
for the product line(s)
- Coordinate a cross functional team to select initiatives based
on P&L impact and financial investment to build into the
platform's 1-3 year action plan
- Product Portfolio Management & New Product Development
- Create and manage a competitive winning product portfolio for
the product line(s)
- Establish holistic innovation plans to create sustaining and
breakthrough new product development. Identify opportunities for
growth ideas based on user insight, market opportunities, trends
and ideas. Utilize a deep understanding of target audiences to
ensure that new products and services solve real user problems and
capture opportunities.
- Build business cases including market opportunity, investments,
profitability and growth projections.
- Align across the organization with Sales, R&D, Operations,
Marketing, etc.
- GTM & Pricing Strategy
- Develop and execute a clear, compelling, aligned growth
strategy to maximize the potential of Rust-Oleum, including
identification of barriers to purchase, projects to be done, brand
positioning, visual identity, product & portfolio excellence, and
innovation
- Partner with cross-functional teams to develop multi-channel
brand strategy and ensure optimal go to market strategy
- Provide strategic direction and influence to ensure brand
strategies and plans are effectively executed to ensure delivery of
brand plans
- Define Strategic Communications & Demand Generation needs for
the product line(s) and help inform marketing channels used along
with the size of the budget
- Collaborate with the Pricing team to create and maintain the
pricing strategy for the product, aiming at maximizing
profitability while staying market competitive
- Product Line Branding & Value Proposition
- Drive commercialization and brand activation efforts working
cross functionally with other Marketing departments, including
Strategic Communications and Trade
- Work closely with Sales team to align Sales, Marketing and
Customer strategies
- Direct and support user/market research & insights and
competitive activity QUALIFICATIONS
- Education: 4-year BS degree in business or engineering, with an
MBA being an advantage
- Experience: 5+ years of experience in product management and
marketing functions as well as innovation/new product development;
experience in consumer goods preferred
- A successful track record of driving net sales and profit
growth
- An entrepreneurial mindset to quickly capitalize on market
opportunities
- Insights-driven with the ability to take a spark of an idea and
translate it to an unmet user need and/or market opportunity
- Analytic and strategic thinking skills, with ability to digest
complex information and make data-driven decisions
- Strong financial skills to utilize the decision support systems
to analyze multiple aspects of product line performance
- Leader with the ability to exert formal and informal influence
across functions
- Passionate problem solver and creative thinker, with ability to
pitch new ideas and be open to feedback
- Dynamic and agile; ability to think in a creative and strategic
way but are adept at delivering operationally to ensure tasks are
followed through to completion. Ability to work efficiently and
flexibly to deliver results
- Strong decision making and prioritization skills, especially
when multiple trade-offs are involved, and faster decision are
required
- Empathy and good listening skills to understand the needs/pain
points of your user/customers/ stakeholders
- Excellent ability to effectively facilitate requirement
gathering/elicitation sessions with senior business leaders/
stakeholders LEADERSHIP TRAITS
- Strategic Planning: Is proactive, forward-looking and can
anticipate trends. Has vision and can create competitive and
breakthrough strategies and plans.
- Change Management: Ability to adapt to change, anticipate
future needs, is flexible, overcomes resistance to change, and
demonstrates managerial courage.
- Problem Solving: Is able to understand and evaluate complex
issues and devise and implement successful solutions. Is focused on
results, can see hidden problems, and takes logical approach and
probes fruitful sources for answers. Is proactive and decisive in
nature.
- Communication: Has effective verbal communication and
presentation skills, has effective writing abilities (clear and
succinct), had executive presence, has active listening abilities,
and can convey important or critical messages that have the desired
effect.
- Collaboration: Identifies opportunities for shared resources,
seeks partnerships, is a team player, and involves others. Builds
commitment, fosters open dialogue, and supports diversity and input
from all team members. Is open minded and transparent.
- Decision Making: Uses critical thinking skills, has a track
record of making high quality decisions, does not hesitate when
making decision, is confident, and is action oriented.
- Developing Others: Coaches others and nurtures emerging
leaders. Is a keen listener, provides challenging/stretch
assignments, encourages development, confronts and deals with.
performance issues effectively and delegates tasks effectively in
order to develop others.
- Judgment: Adopts strategic, analytical and carefully weighted
decision-making process in the evaluations of alternative
scenarios.
- Financial Acumen: Has demonstrated financial acumen, can
successfully budget and forecast, and understands cost implications
of decisions.
- Integrity & Commitment: Demonstrates integrity, has commitment,
shows moral courage, demonstrates emotional intelligence, is
values-driven, respects the Company culture, and demonstrates
responsible entrepreneurship. Has a can-do attitude and the desire
to go above and beyond. Rust-Oleum is an equal opportunity
employer. Employment selection and related decisions are made
without regard to sex, race, age, disability, religion, national
origin, color, or any other protected class. LI19 Same Posting
Description for Internal and External CandidatesJob Identification:
4130Job Category: MarketingPosting Date: 2023-03-08Degree Level:
Bachelor's DegreeJob Schedule: Full timePosting Date:
2023-03-08PI206847620
Keywords: Rust Oleum Corporation, Arlington Heights , Product Manager - Interior Restoration, Executive , Vernon Hills, Illinois
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