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Director Marketing Communications

Company: University of Saint Mary of the Lake
Location: Mundelein
Posted on: June 21, 2022

Job Description:

SummaryThe University of Saint Mary of the Lake/Mundelein Seminary (USML) is the major seminary and graduate school of theology for the Archdiocese of Chicago. Mundelein Seminary is one of the largest priesthood preparation programs in the United States having graduated over 4,000 students since 1926 and serving thirty (30) dioceses in the United States and abroad.The Director of Marketing and Communications will be responsible for developing, planning, budgeting, and implementation of marketing strategies for USML. They will develop the processes by which they effectively serve their customers and research growth opportunities. Many of the responsibilities are associated with public relations, including outreach, branding, social media, campaigns, focus on target audience and promotion. S/he will direct and measure the impact of the marketing and pr strategies implemented internally and externally. They will be responsible for the directing, mentoring, and monitoring the Marketing staff, and their efforts to effectively address customers' needs with the appropriate marketing message and go-to-market.The Director of Marketing and Communications is required to collaborate and strategize with other functional areas, such as Development, Institutes, and University Events & Guest Services.Core Leadership Functions

  • Responsible for both the strategy and tactical levels of execution associated with the collaboration of various functional areas (i.e., development, Institutes) to develop go to market -marketing & communication strategies for events, campaigns, fundraisers, etc., while producing new marketing ideas based on research.
  • Lead, mentor, coach and monitor a marketing team, to ensure customer demands are consistently achieved.
  • The position reports to the Chief Operating Officer (COO) and serves as a member of the senior leadership team.
  • This position works directly with the Rector/President in charting the direction of the University's communications strategy, assuring its accountability to all constituencies, and ensuring its effective operation.
  • Continuously evaluates the scope and quality of available research services and industry best practices for improved effectiveness enhancement of processes, procedures, social medial platforms, associated with marketing strategy & execution.
  • Track the performance of marketing strategies implemented and enhance performance accordingly with timely modifications.
  • Develop annual marketing budget.
  • Supports the mission of the seminary. Essential Job Functions
    • Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance the University's image and position within the global Catholic community and to the public.
    • Ensure articulation of University's desired image and position, assure consistent communication of brand image and position throughout the University, and assure communication of brand image and position to all constituencies, both internal and external.
    • Responsible for editorial direction, design, production, and distribution of all University publications.
    • Coordinate the appearance of all University print and electronic materials such as letterhead, use of logo, brochures, etc.
    • Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist university institutes and departments in the marketing, communications, and positioning of their activities.
    • Provide counsel to university institutes and departments on marketing and communications.
    • Ensure that the University regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
    • Develop short- and long-term plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence, and evaluate performance.
    • Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing and communications function.
    • Keep informed of developments in the fields of marketing, communications, not-for-profit management, and governance, and use this information to help the University operate with initiative and innovation.
    • Leads or supervises projects as assigned. Ancillary Job Functions
      • Function as an internal champion to bring attention and solutions to institutional priorities.
      • Takes initiative to improve both processes and outcomes, incorporating best practices, and innovations in this professional field.
      • Ensures compliance with all university policies and standards.
      • Compellingly communicates to the team the critical role they play in achieving the university's mission and strategic goals.
      • Facilitates organizational change initiatives; leads and supports the team in adapting to a rapidly changing technology environment.
      • Facilitates development and achievement of professional and personal goals, for self and staff.
      • Models our values of service, innovation, and teamwork. Holds others accountable for living these values.
      • Fosters a challenging and compassionate work environment, recognizing strong performance, and listening and acting on feedback.
      • Identify development opportunities for self and team, ensure that the team and self are learning and developing professionally.
      • Perform other vital duties as assigned.Education and Experience - An equivalent combination of education, training and experience will be considered.
        • Bachelor's degree from accredited university, in marketing, communications, journalism, or related field, required, master's preferred.
        • Seven to ten years' direct experience in marketing management, communications, or journalism role, including the handling of organization communications, overseeing and responsible for original writing and editing, and communications across social media platforms, with a theological base of understanding required.
        • Advanced knowledge of marketing and social media metrics reporting, and ability to share insights on a continual basis with communications, development, and leadership teams. Understanding of social media platforms, trends, and digital communications strategies.
        • Advanced understanding of nonprofit, higher education (university) and related marketing activities is highly preferred.
        • Demonstrated proficiency in internet & digital marketing techniques, technologies, and solutions.
        • Project management experience, ability to manage end-to-end.
        • Understanding and familiarity with brand building and brand management.
        • In-depth knowledge of Adobe Creative Suite (especially Photoshop, InDesign, and Premiere), WordPress (or similar content management system), MailChimp (or similar email distribution system), and data software such as CRM and Microsoft Office Suite, basic understanding of HTML, required.
        • An eye for innovation and the willingness to take the initiative to step out of the box.
        • Bilingual fluent English/Spanish, preferred. Knowledge, Skills and Abilities which may be representative, but not all-inclusive of those commonly associated with this position.
          • Strong creative, strategic, analytical, and organizational skills.
          • Experience overseeing the design and production of print materials and publications.
          • Strong oral and written communications skills.
          • Ability to manage multiple projects at a time.
          • Ability to prioritize and execute multiple projects under demanding deadlines required.
          • Ability to work independently in a deadline-oriented team environment required.
          • Ability to communicate tactfully and patiently with both internal and external constituents required.
          • Dexterity to operate computer equipment required. Working knowledge of office procedures, typing ability and computer skills.
          • Knowledge of Microsoft Office suite, including Word, Excel, and Outlook; and comfortable using new technologies in marketing and communications activities.
          • Ability to perform duties with accuracy, and confidentiality.
          • Ability to establish and maintain effective working relationships with colleagues and constituents and a healthy level of diplomacy and discretion dealing with customers and stakeholders.
          • Excellent customer service skills, ability to work well with others in a teamWork Environment - Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
            • General office conditions, university conditions.
            • Exposed to incremental weather conditions, occasionally, during events.
            • Availability to work nights and weekends for special events.
            • Genuinely support and work with others in a Catholic environment.
            • The person must be sensitive to organizational needs, employee goodwill, and the mission, of the Catholic Church,
            • A commitment to the belief that all people have the right to dignity, respect, opportunity, and full community inclusion. Possess a philosophy that is consistent with the Mission, Vision & Values of the USML.

Keywords: University of Saint Mary of the Lake, Arlington Heights , Director Marketing Communications, Executive , Mundelein, Illinois

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