Digital and Social Media Strategist/Manager
Company: Rust-Oleum Corporation
Location: Vernon Hills
Posted on: June 15, 2022
Job Description:
Vernon Hills, IL, United States
As our Digital and Social Media Strategist you will generate
awareness and drive growth for the brand by developing and
implementing social media and digital marketing strategies,
advertising campaigns and always-on content plans. They work with a
small internal team to produce videos and photography, copy,
social/digital graphics, plan and execute tactics to drive follower
growth and brand engagement, and prepare analytics and social
listening reports.
Solving challenges is the very foundation of who we are. After all,
in the beginning, our founder, sea captain Robert Fergusson, didn't
particularly care about paint. When he founded our company in 1921,
he just wanted to keep his ship intact and stumbled upon a valuable
solution. Today, that discovery is Rust-Oleum Corporation.
The same passion that drove the Captain to spend his next few years
creating the world's first rust-preventative paint still drives us
today. When we see a problem, we work diligently until we've
perfected a solution, which has led to some of the most cutting
edge, durable and innovative products in the industry. Our creative
and talented team of over 2000 people across every corner of the
world, help us remain the global leader in protective paints and
coatings for both home and industry.
Here is what you can expect:
- Embedded member of the brand team regularly attending and
actively participating in key meetings; actively executing and
reporting on tactics to support brand priorities
- Responsible for defining, selling in, and implementing an
organic social channel strategy and always-on content plan to drive
follower growth and brand engagement
- Oversees social media content planning, production publishing,
and community management for all social platforms including but not
limited to Facebook, Youtube, Instagram, Pinterest, TikTok,
etc.
- Collaborates with videographer/photographer and copywriter to
create engaging social media content supporting key growth
objectives for the brand
- Communicates monthly production plans and content calendars to
internal stakeholders
- Proactively seeks out low risk, high-impact opportunities to
surprise and delight consumers on behalf of the brand or
opportunities to produce agile content (reactive to real-time
trends) and works with a small internal team to quickly act on
those opportunities
- Collaborates with internal teams to support sponsorship
programs, events and ad campaigns based on business objectives.
Collaborates with PR and advertising team and represents brand at
events. Networks with micro-influencers online and in person at
events
- Conducts social listening exercises, analyzes content
performance and regularly prepares reports on trends, insights and
opportunities
- Manages, mentors, and develops two direct reports
Rust-Oleum is an equal opportunity employer. Employment selection
and related decisions are made without regard to sex, race, age,
disability, religion, national origin, color, or any other
protected class.
Responsbilities:
- Bachelors Degree in Communications, Public Relations or related
field
- 3 + years of social media experience in an agency or corporate
environment (consumer goods experience preferred)
- Proven experience using social media channels, tools,
techniques and best practices for business is an absolute must
- Experience with Sprinklr or other social media management
platforms is a plus
- Demonstrated ability and desire to proactively identify,
understand and communicate significant opportunities, findings,
issues or concerns to leadership and fellow associates a must
- Experience analyzing social analytics and listening data
- Working knowledge social listening and publishing tools
including social listening software; experience with Sprinklr
and/or Brandwatch a plus
- Working knowledge of web, search and social analytics tools;
experience with Google Analytics, Facebook Insights, or Pinterest
Analytics a plus
- Proficient in Microsoft Office programs
- Excellent writing skills
- Excellent digital research and communication skills
- Proactive, go-getter attitude -not afraid to take on new
challenges and projects
- Able to juggle daily responsibilities with multiple projects
and deliverables on tight timelines
- Active listener, a critical thinker and a problem solver
- Pays extreme attention to detail
- Team player and collaborator
- Strong personal, communication and time-management skills
- Willing to go the extra mile to get the job done
- Resourceful, self-starter with the ability to work
independently
LI19
Job Identification: 2431
Job Category: Marketing
Posting Date: 2022-05-13
Degree Level: Bachelor's Degree
Job Schedule: Full time
Job Shift: Day
Posting Date: 2022-05-13
PI179818558
Keywords: Rust-Oleum Corporation, Arlington Heights , Digital and Social Media Strategist/Manager, Executive , Vernon Hills, Illinois
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