Digital Channel Manager

Company: Takeda Pharmaceutical
Location: Deerfield
Posted on: May 12, 2022

Job Description:

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's and . I further attest that all information I submit in my employment application is true to the best of my knowledge.Job DescriptionAbout BioLife Plasma ServicesEvery day at BioLife, we feel good knowing that what we do helps improve the lives of patients withrare diseases. While you focus on our donors, we'll support you. We offer a purpose you can believein, a team you can count on, opportunities for career growth, and a comprehensive benefitprogram, all in a fast-paced, friendly environment.BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company LtdObjectives:BioLife Plasma Services is seeking a Digital Channel Manager who will help create a seamless anddelightful digital experience for BioLife donors, leveraging email, SMS, and mobile. The ideal candidate will develop and optimize these channels based on donor research, message performance, gaps in segmentation, and overall business objectives. This individual will drive the email, SMS, and mobile channel strategies and oversee execution to support the overall BioLife digital marketing strategy; this includes developing and testing new ideas for content and message automation. They will also contribute to the BioLife website and mobile app strategies, helping to identify areas for improvement as well as opportunities for value-add content and functionality. We are looking for someone who has solid email marketing strategy experience. Experience with Salesforce Marketing Cloud, content management systems, and Google Analytics is required.Responsibilities include:

• Develop email, SMS, and mobile push marketing strategies
• Drive digital marketing communications execution across multiple channels
• Deliver personalized communications at scale that align with our business objectives and KPIs
• Present and execute ideas for how to improve existing message content and automation
• Develop and test new ideas for message content and automation
• Conduct competitive analyses for each channel
• Assess website and mobile app for opportunities for improvement
• Work cross-functionally to bring the brand promise to life across all communications, leveraging
• the expertise of teams within and outside of Marketing
• Contribute to special, transformative projects that utilize digital donor communications, providing
• marketing expertise to make certain that donors receive a superior digital experience
• Ensure email, SMS, and mobile push best practices are implemented and that each message is
• optimized for its specific channel
• Develop in-depth knowledge of subscriber base for each channel and tailor messaging to drive
• new and additional conversions
• Oversee creation, scheduling, and approvals of emails, SMS, mobile push messages, and landing pages
• Develop documentation of current processes and future enhancements
• Monitor message deliverability and engagement to optimize message segmentation and ROI
• Enhance knowledge of CRM and campaign management
• Utilize Google Analytics and Salesforce data to contribute to monthly message performance
• reviews, providing insights into audience behavior and areas of opportunity
• Own ongoing A/B testing schedule and provide recommendations for improvements to
• implement going forward
• Manage and update the email, SMS, and mobile push calendar
• Recommend future digital channel initiatives based on industry trends, results and best practices
• Digital Channel Manager
• Manage relationship with email service provider and development team, maximizing technology
• and resources
• Identify and help troubleshoot technical issues, work with the Digital Experience and development
• teams to resolve as needed
• Partner with creative agency and development team to manage the creation of new email,
• website, and landing page designs and functionality
• Build SFMC journeys as backup to executional team member
• Nimbly develop situational messaging and emails within and outside normal business
• hours, as warranted by the business
• Report channel performance to key company stakeholdersQualifications:
  • Bachelor's degree
  • 7+ years experience with email marketing, lead nurturing, marketing automation, analytics
  • 2+ years experience with Salesforce Marketing Cloud, Exact Target, Responsys or similar
  • systems
  • 2+ year's experience with SMS marketing
  • 2+ years experience with content management systems
  • 2+ year's experience with Google Analytics
  • Experience in HTML/CSS, AmpScript, and email design
  • Understanding of ESPs and industry trends
  • Strong understanding of email best practices
  • Highly analytical and able to act on data through A/B testing and email optimization
  • Proficient in MS Excel and PowerPoint
  • Self-motivated and results-oriented with excellent communication and collaboration skills
  • Solid understanding of database management
  • Must be able to multi-task in a fast-paced environment while paying close attention to detail
  • Live in the Chicagoland area and work out of the Bannockburn office weekly
  • Additional Information:Travel Requirements: Less than 20%EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.LocationsBannockburn, ILWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

Keywords: Takeda Pharmaceutical, Arlington Heights , Digital Channel Manager, Executive , Deerfield, Illinois