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Email Marketing Specialist

Company: Great Lakes Credit Union
Location: Deerfield
Posted on: September 21, 2022

Job Description:

Position Overview
The Email Marketing Specialist primary purpose is to assist Great Lakes Credit Union to live out our Vision, "To be the members' trusted financial partner." Responsible for ensuring that outstanding service is delivered to both internal and external members, in alignment with our Service Promise.
The Email Marketing Specialist is responsible for executing email campaigns, building out the multi-channel marketing automation program, and reporting on campaign and segment performance. You will create audience segments; develop simple and complex journey maps and file automation; ensure email deliverability and performance; help ensure email list hygiene and data integrity; and report on performance of email campaigns. You will also have proven experience using tools like Marketo, Prisma, HubSpot and similar, and will understand and be able to implement CAN-SPAM and email best practices. The Email Marketing Specialist will work closely with IT/IS, retail, and broader marketing team to implement campaigns. Your general direction is received from Sr. Manager, Marketing.

As the Email Marketing Specialist, you will:

  • Build simple and complex email automations, journey maps, and forms within email marketing tool; develop and implement remarketing campaigns
  • Create emails and text messages; develop QA plan to mitigate errors; creates A/B and multivariate tests to drive performance
  • Develop GLCU email marketing best practices; ensure email deliverability and performance
  • Help onboard new marketing technology and implement multi-channel automation
  • Develop test plans for journey maps, emails, and automated processes, and regularly audit rules and campaigns to ensure they're running properly
  • Work with business partners to define segmentation and automation requirements
  • Manage email list health; report on performance of segments and emails; optimize journey maps based on results
  • Build audience segments within marketing automation tool
  • Be a champion for data governance and integrity
  • Act as the subject matter expert for all things email

    Requirements needed for success in the role:
    Three years to five years of similar or related experience Equivalent to a college degree (BS or BA in a relevant field) Courtesy, tact, and diplomacy are essential for the job - Work involves much contact with internal/external members Makes daily operational decisions, but requires concurrence on out of budget or other strategic direction
    Problems require a mastery of techniques, practices, and theories gained through extensive experience or study

    We're the total package! To view our GREAT Benefits talk to one of our HR team members!Great Lakes Credit Union is proud to be an Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Keywords: Great Lakes Credit Union, Arlington Heights , Email Marketing Specialist, Advertising , Deerfield, Illinois

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