Product Marketing Manager (Controller & PLC)
Company: Mitsubishi Electric Automation, Inc. (MEAU)
Location: Vernon Hills
Posted on: May 11, 2022
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Job Description:
Job DescriptionPosition Summary: The Marketing Manager is
responsible for developing and ensuring implementation of the
business strategy for PLC and HMI products. The Marketing Manager
is a Commercial and Technical resource for Mitsubishi Automation
products within their area(s) of responsibility. They are capable
of articulating our solution capability and benefits of the
portfolio when involved in product-centric pursuits. You will
assist in commercial marketing activities, interface with Product
management team, advise on proposal and special pricing strategies
for pursuits, and interface between sales and customers. To be
successful, the person in this role will need to work closely with
Sales, Business Development, Product Management and Corporate
Marketing.We are looking for leaders with customers experience and
the ability to strategically analyze the marketplace, lead others
to make change happen.Position Duties and Responsibilities:Activity
& Essential Function IdentificationDevelop and Implement an annual
business plan that ensures attainment of revenue growth
objectivesIn coordination with Sales and Business Development,
develop customer specific target account strategies that focuses on
maximizing share of wallet.Develop and ensure active participation
from key stakeholders in the tactical execution of the customer
specific target account strategies.Engage the correct customers to
improve messaging and advancing opportunitiesReview the customer
leads and visit the customers and OEM's with sales
teams.Development of Perfect Prospect Profile and Buyer
PersonaResponsible for Market Research and Planning, Win/Loss
Analysis and Voice of the Customer SurveyEngage in Special Price
Requests, Promotional Pricing and Establish Bundle Product
Discounts in consultation with product management
team.Identification of Market Opportunity Analysis Partner
Selection to fill a gap, develop Go-to-Market Strategy, Collateral,
and Sales SupportUnderstand Application Suitability, Solution
Competitiveness, Competitor Industry Offerings, and Competitor
Intelligence gathering.Support the planning of Tradeshow and
Showroom demosEngage in promoting Product Solutions
AdvertisementsThe role is assigned to the highest profile
account(s) in any market in order to facilitate communication
between all appropriate departments internally at MEAU, as well as
externally with MEAU's parent company, MELCO.Collaborates with
Internal and external partners to develop products and solutions
that solves customer needs.Develops strong working relationships
with Sales and Business Development counterparts to influence
future product developments and to ensure proper support.Other
duties as assigned.Supervisory / Management
ResponsibilitiesNoneTravel Requirements30%-35% travel within the
Americas and occasionally Japan.Essential Education, Skills and
ExperienceTechnical/commercial knowledge of industrial automation
products, including one or more of the following:Subject matter
expert of for PLC and HMI Products.Additional knowledge of VFD,
Servo/Motion, CNC, Robot and Various Industrial Networks Industry
Experience with solutions by using PLC's and HMI's.BS in
Engineering or Business equivalent.6+ years' experience in
industrial automation sales, marketing, and/or applications
engineering.Ability to handle multiple and concurrent
priorities.Effective listening, negotiation, and consensus building
skills.Strong interpersonal skills and presence to deal effectively
with internal and external customers.Excellent writing, oral, and
presentation skills.Computer Skills/Microsoft Office (Word, Excel,
PowerPoint).Beneficial Education, Skills and ExperienceExperience
in Japanese business culture environmentFamiliarity with SAP
ECC/SAP CRMPhysical, Environmental, Cognitive RequirementsAbility
to meet tight deadlinesCapable of communicating clearly and present
information to diverse groups effectivelyAbility to read,
comprehend and retain informationAbility to recall facts and/or
details (memory)
Keywords: Mitsubishi Electric Automation, Inc. (MEAU), Arlington Heights , Product Marketing Manager (Controller & PLC), Advertising , Vernon Hills, Illinois
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