Product Marketing Manager (Controller & PLC)

Company: Mitsubishi Electric Automation, Inc. (MEAU)
Location: Vernon Hills
Posted on: May 11, 2022

Job Description:

Job DescriptionPosition Summary: The Marketing Manager is responsible for developing and ensuring implementation of the business strategy for PLC and HMI products. The Marketing Manager is a Commercial and Technical resource for Mitsubishi Automation products within their area(s) of responsibility. They are capable of articulating our solution capability and benefits of the portfolio when involved in product-centric pursuits. You will assist in commercial marketing activities, interface with Product management team, advise on proposal and special pricing strategies for pursuits, and interface between sales and customers. To be successful, the person in this role will need to work closely with Sales, Business Development, Product Management and Corporate Marketing.We are looking for leaders with customers experience and the ability to strategically analyze the marketplace, lead others to make change happen.Position Duties and Responsibilities:Activity & Essential Function IdentificationDevelop and Implement an annual business plan that ensures attainment of revenue growth objectivesIn coordination with Sales and Business Development, develop customer specific target account strategies that focuses on maximizing share of wallet.Develop and ensure active participation from key stakeholders in the tactical execution of the customer specific target account strategies.Engage the correct customers to improve messaging and advancing opportunitiesReview the customer leads and visit the customers and OEM's with sales teams.Development of Perfect Prospect Profile and Buyer PersonaResponsible for Market Research and Planning, Win/Loss Analysis and Voice of the Customer SurveyEngage in Special Price Requests, Promotional Pricing and Establish Bundle Product Discounts in consultation with product management team.Identification of Market Opportunity Analysis Partner Selection to fill a gap, develop Go-to-Market Strategy, Collateral, and Sales SupportUnderstand Application Suitability, Solution Competitiveness, Competitor Industry Offerings, and Competitor Intelligence gathering.Support the planning of Tradeshow and Showroom demosEngage in promoting Product Solutions AdvertisementsThe role is assigned to the highest profile account(s) in any market in order to facilitate communication between all appropriate departments internally at MEAU, as well as externally with MEAU's parent company, MELCO.Collaborates with Internal and external partners to develop products and solutions that solves customer needs.Develops strong working relationships with Sales and Business Development counterparts to influence future product developments and to ensure proper support.Other duties as assigned.Supervisory / Management ResponsibilitiesNoneTravel Requirements30%-35% travel within the Americas and occasionally Japan.Essential Education, Skills and ExperienceTechnical/commercial knowledge of industrial automation products, including one or more of the following:Subject matter expert of for PLC and HMI Products.Additional knowledge of VFD, Servo/Motion, CNC, Robot and Various Industrial Networks Industry Experience with solutions by using PLC's and HMI's.BS in Engineering or Business equivalent.6+ years' experience in industrial automation sales, marketing, and/or applications engineering.Ability to handle multiple and concurrent priorities.Effective listening, negotiation, and consensus building skills.Strong interpersonal skills and presence to deal effectively with internal and external customers.Excellent writing, oral, and presentation skills.Computer Skills/Microsoft Office (Word, Excel, PowerPoint).Beneficial Education, Skills and ExperienceExperience in Japanese business culture environmentFamiliarity with SAP ECC/SAP CRMPhysical, Environmental, Cognitive RequirementsAbility to meet tight deadlinesCapable of communicating clearly and present information to diverse groups effectivelyAbility to read, comprehend and retain informationAbility to recall facts and/or details (memory)

Keywords: Mitsubishi Electric Automation, Inc. (MEAU), Arlington Heights , Product Marketing Manager (Controller & PLC), Advertising , Vernon Hills, Illinois