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Associate Director, Marketing - Consumer

Company: Lundbeck A/S, H
Location: Deerfield
Posted on: November 19, 2021

Job Description:

Associate Director, Marketing - Consumer Requisition ID: 2149 Location: Deerfield, Illinois, US Date: Jul 27, 2021 Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth! SUMMARY:--
The Associate Director, Marketing will lead the activities of the Vyepti team as it relates to setting and pulling-through consumer strategy including DTC campaigns online and potentially national broadcast television. This individual will also drive brand execution and performance as a leader across all consumer marketing work streams within the team, in collaboration with cross functional partners, and through his or her own projects. Consumer Marketing Strategy Leads development of brand consumer strategy utilizing sound marketing principles, analytics, and available market research Proactively considers/identifies new strategies and tactics, including virtual strategy and tactics, to challenge the team's thinking and raise the level of performance Proactively looks at brand performance and identifies areas of opportunity Consumer Marketing Execution Responsible for oversight of the consumer AOR and overall consumer agency coordination. Develops and deploys DTC campaign for Vyepti including online and possible national broadcast television Creates and draws actionable insights from consumer market research plan Works with peers, leadership, and finance to build and manage consumer brand budget Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory process Cross-Functional Collaboration and Influence Leads the consumer brand planning process, including strategy and tactical planning, in collaboration with cross functional partners. Establishes key performance indicators through collaboration with cross functional partners and monitors progress. Partners with trade and distribution to ensure positive consumer experience with Vyepti HUB support Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans and collaborates to successfully communicate brand information. REQUIRED EDUCATION, EXPERIENCE and SKILLS: Accredited Bachelor's Degree 7+ years sales, marketing or other relevant commercial or analytical experience 4+ years Consumer Marketing experience within-- pharmaceutical, medical device, biotech or healthcare industries Experience and knowledge of US consumer market Excellent communication, presentation, and interpersonal skills along with an ability to influence both within and outside the organization Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Strong scientific/medical aptitude and experience Demonstrated ability to influence others and build consensus Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint PREFERRED EDUCATION, EXPERIENCE and SKILLS: MBA or master's degree Direct to Consumer (DTC) Marketing experience People leadership experience with direct reports in pharma marketing, sales, or a related pharma commercial function Experience and knowledge within the area neurology Experience and knowledge of migraine Pharmaceutical sales and/or sales management experience Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities TRAVEL Willingness/Ability to travel approximately 25% domestically. International travel may be required. Why Lundbeck Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep heritage of discovery and have brought breakthrough therapies to millions of people across the globe. And we're just getting started! Our success is driven by our great people and inclusive culture, which is guided by our beliefs of being Patient-Driven, Courageous, Ambitious, Passionate & Responsible. Are you ready to make an impact, one patient at a time?-- Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site . Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site . Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify . Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.
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Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.
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Read more at www.lundbeck.com/global/about-us/progress-in-mind
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Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion). For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.--

Keywords: Lundbeck A/S, H, Arlington Heights , Associate Director, Marketing - Consumer, Advertising , Deerfield, Illinois

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